Brand assets and guidelines for collaborators and the media.

On this page, you’ll find everything you need to present the SearchKit brand with clarity and consistency — including logos, colors, and key assets for media use and partnerships.

The SearchKit logo comes in two parts: the wordmark and the icon.

  • The wordmark is available in both horizontal and vertical versions. Use it when you want to clearly show the SearchKit name — for example, in presentations, partnerships, or media articles.
  • The icon is a simplified version of the logo: a magnifying glass symbolizing layered information and thoughtful exploration. It works best in places where space is limited or where the brand is already recognized — like favicons, social media avatars, or interface elements.

Please use the versions provided here to ensure clarity and consistency across all contexts.

File formats included

Each download contains the following file types:

  • SVG — Scalable vector for web, apps, and high-resolution screens. Ideal for responsive and lightweight use.
  • PNG — High-quality raster image with transparent background. Best for quick use in presentations and documents.
  • PDF — Print-ready vector format for high-quality physical materials and press.
  • EPS — Professional vector format for legacy design tools (e.g. Adobe Illustrator). Often used in print workflows.
SearchKit color horizontal wordmark Download color horizontal
SearchKit black horizontal wordmark Download black horizontal
SearchKit white horizontal wordmark Download white horizontal
SearchKit color vertical wordmark Download color vertical
SearchKit black vertical wordmark Download black vertical
SearchKit white vertical wordmark Download white vertical
SearchKit color icon Download color icon
SearchKit black icon Download black icon
SearchKit white icon Download white icon
SearchKit app icon Download app icon

App Icon

The SearchKit App icon is designed for compact, rounded spaces — like Slack, social avatars, badges, or app icons where the full logo doesn’t fit.

It’s perfectly fine to use it on its own in these contexts, as long as the corner radius fits the surrounding design.

However, the icon should not be used as a replacement for the full logo in formal contexts — such as presentations, documents, marketing materials, or partner placements. In those cases, always use the provided logo files.

Logo

Indigo
#625fa7

C:72%
M:66%
Y:0%
K:0%

Primary

Steel Blue
#5c7df1

Accent

Signal Purple
#67348b

Highlight

Apricot Glow
#FD8653

Light Web Text

Base Grey
#697277

Dark background

Dark Web Text

Body Grey
#333333

Light background

Base

Black
#000000

C:60%
M:40%
Y:40%
K:100%

Background

Web Background
#eaeaea

Base White
#FFFFFF

Typography

Inter Regular is the primary typeface used in SearchKit’s user interface, website, presentations, and printed materials. It’s a modern, versatile Google Font designed specifically for digital readability — and it works seamlessly across most web tools, including mass email platforms and collaborative editors.

Because Inter is widely supported, fallback fonts are rarely needed. If necessary, Arial is an acceptable alternative for digital contexts where Inter isn’t available.

🔗 Download Inter from Google Fonts: https://fonts.google.com/specimen/Inter

Logo type

The SearchKit logo uses a custom-designed wordmark that should not be recreated or replaced with any existing typeface.

Always use the provided logo files — do not attempt to typeset the logo manually or approximate it using standard fonts.